Works Collective is the design, copywriting, branding, strategy, and creative direction of Peter Esko. Of course there are projects done in collaboration with others, and I'll always try to give credit where credit is due. Just as no man is an island, I am not an agency. However, I've been in the game for long enough to have a big collection of hats.
Starting with a degree in design, translated into 20 years of bringing brands to life. Peter specializes in brand strategy, identity design, and user experience integration, though my journey has also made him a versatile jack-of-all-trades.
Strategy Director
Analytics and strategy are not commonly associated with many creatives. Peter has a deep practical business knowledge built over the years. He is committed to ensuring that all creative work is driven by measurable results and aligned with business goals.
Culture Director
When not making brands better, Peter is often found in the mountains with his family and/or dogs. The general breakdown of outside interests breaks down roughly as: dad, skier, cyclist, lego builder, space nerd, runner, & human.
Tiny Art Directors
When you’ve got a couple kids, two to be precise because zone defence is for suckers, they will often weigh in on all things. While they don’t necessarily drive the work forward, they do provide inspiration for creating good things for clients who do good.