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Complete Sun

Brand Development

Problem

After the successful development of the Complete Recovery brand, the founding partners wanted to extend the family of services and focus on the growth industry of commercial and residential solar. Their desire was to focus on the streamlined visuals of Complete Recovery while differentiating the solar vertical in a unique ad sustainable way.

Solution & Impact

We worked to continue the visual equity of the Complete Recovery brand and integrate the newly founded Complete Sun group. We extended the brand research completed for Complete Recovery, focused it for the solar industry, developed strategic messaging and industry insights, defined the Complete Sun brand in a unique and differentiated way, and provided initial site UX/UI and front end development. Complete Sun was totally set for sustained growth moving forward.

Complete Sun received an Integrated brand expression that works with their parent company while providing differentiated positioning, design, and development.