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Paladin Group

Brand Development

Problem

Paladin Group is a leading fraud prevention consulting group providing merchants insight on systems, tools, strategies, vendors, and industry trends to ensure protection against fraud. They came to us looking for initial strategy, brand identity development, and creation of their online presence. After creating their intial brand, Paladin Group looked to us to create and market their comprehensive guide to vendors across the online fraud prevention space, the Paladin Vendor Report.

Solution & Impact

We created an full brand story and identity that blends both deep digital aspects with analog fraud prevention and then extended that identity across print, site development, and consulted on both digital and traditional marketing. Our initial partnership created a lasting relationship that has lead to 10-years of creation of Paladin’s guide to fraud prevention vendors.

A couple of years back, Paladin Group was pleased to announce their purchase by MVB Bank, enabling their continued growth and ability to further expand.

 

The paladin logo is inspired by the world’s first analog fraud prevention method, a clever pattern using tight, intricate weaves that foil currency fraudsters. Called the Guilloche pattern, it inspires not just the look but everything we do: we take highly detailed, intelligent steps to stop fraud in its tracks, using time-honored wisdom and state-of-the-art methods.