SLRC

Rebranding a 20 year Salt Lake City institution is always a tricky business. The Salt Lake Running Company has been a staple of the Utah running scene and while they were known in the region, wanted to clean up their image withouth completely blowing up their existing brand equity and history.

SLRC put their brand in my hands while I was Creative Director at Concept Marketing to help evolve the brand to the next level. We created the evolutionary mark to maintain brand equity, broadened their audience with messaging guidance, and provided a robust system of assets to help them continue to grow in the future. Additionally, we solidified brand standards and messaging to include their robust Movement Inspired rallying cry. Putting all of this together was a labor of love, and then we turned SLRC’s internal team loose to carry the torch forward.