The TruHearing logo features custom typography that makes the mark unique.In order to further differentiate the brand we created a full typeface that extendsthe subtle qualities of the logo and enhances brand recognition across allmedia types and applications.
The aim was to capture the personality of the logo all in all brand copy. The subtle rounded qualities of the TruHearing Rounded typeface give a friendly persona to the brand while staying within a professional trusted visual language. Use of TruHearing Rounded as a corporate typeface will embed those qualities more deeply into our customers minds.